Question 1

Why does heading hierarchy matter for SEO?

Accepted Answer

Headings signal document structure to search engines and assistive tech. A logical H1 → H2 → H3 hierarchy improves accessibility, ranking, and featured-snippet eligibility.

Question 2

How many H1s should a page have?

Accepted Answer

Exactly one. Multiple H1s dilute topical focus and confuse both users and crawlers.

Question 3

What counts as a skipped level?

Accepted Answer

Jumping from H2 straight to H4 without an H3 in between. Fix by promoting the deeper heading or inserting the missing level.