Marketing
UTM Builder
Generate GA-compatible UTM URLs with source, medium, campaign, term, and content parameters. Copy-ready.
referrer: google, newsletter
marketing medium: cpc, email
product, promo code, slogan
paid keywords
differentiate ads/links
Generated URL
Enter a URL plus source, medium, and campaign to generate a tagged link.
FAQ
Which parameters are required?+
Google Analytics requires utm_source, utm_medium, and utm_campaign. Term and content are optional.
Should I use lowercase?+
Yes — GA is case-sensitive, so 'Facebook' and 'facebook' become two separate sources. Stick to lowercase everywhere.
Can I use these with GA4?+
Yes. Standard UTM parameters work with GA4 and every major analytics platform.